We got people to not only click on banner ads, but to interact with them, create their own, and send them to friends.
We worked in house and with Yahoo to create the technology to make player to player smack talk possible within a banner ads on Yahoo's fantasy football platform. Yahoo now sells what we created to brands that want to copy what we did, I'm kinda proud of that.
Over 1 million smack banners sent. Doubled category benchmarks in interaction time.
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Team Name Toss-Up
A partnership between Taco Bell, Twitter, Passion Pit, Wildcat Wildcat, and the Taco Bell fans resulted in a 60 minute socially energized rockumentary (Hello Everywhere) and a private show at SXSW for Taco Bell fans.
Hello Everywhere (60 trailer)
Hello Everywhere (30 trailer)
9:48am Have the idea to make a custom Slim Jim stocking.
10:15am Go to Walgreens and buy a large stocking.
10:36am Walk to China Town and find a tailor that will cut up the Walgreens stocking and turn it into our custom Slim Jim stocking.
10:52am Convince random person on the street to translate our custom stocking instructions from English to Chinese.
3:00pm Return to China Town to pick up the first ever stocking custom made for a Slim Jim.
4:56pm Turn the Slim Jim stocking into social media assets.
7:36pm Put the Slim Jim stocking on a plane to become a prototype.
Taco Speak Easy
Why launch the highly anticipated Cool Ranch Doritos Locos Tacos when you can have your fans do it for you. Taco Speakeasies. 1. Give Taco Bell's biggest fans a location, a password, and a chance to taste the Cool Ranch Doritos Locos Tacos before it comes out. 2. Let fans spread the word. 3. Watch people pour in.
LA - Vallet Stand
NYC - Flower Shop
Dallas - Barbershop
Cool Ranch Doritos Locos Tacos
After the overwhelmingly successful launch of the Cool Ranch Doritos Locos Tacos, we wanted to keep the momentum going. So we made it as easy as possible for Taco Bell fans to get their hands on the Cool Ranch Doritos Locos Tacos.
This is Fantasy. This is Real.
Episode 1 : Draft Day
Episode 2 : Good news, Bad News
Episode 3 : Bye-bye, Bye
Episode 4 : Playing Hurt
Episode 5 : Fair Trade
Episode 6 : Hold Up
Episode 7 : The Last One
Episode 8 : Hangin' by a Thread
Bro, your burger just fell on the ground. What are you gonna do?
Let Keith Stone guide you in a choose your own adventure style video series.
Choose Your Smooth with Keith Stone- FLIPPIN' BURGERS
Option 1 - GO GREEN
Option 2 - BURGER HUNT
Connecting the world takes every one of us. The folks from Facebook offices around the globe know that and they're collectively driving towards a singular goal of making the world more open and connected.
Taco Bell fans are obsessed with the Beefy Crunch Burrito. We asked them to prove it.
We announced it's temporary return on the most temporary social media... Snap Chat. Becoming the first brand to use the medium and grabbing headlines all over the web.
Beefy Crunch Burrito Obsession - Sky Dive
Beefy Crunch Burrito Obsession - Tattoo
Big Man of Canhole.
Why work when you're at work when you can play canhole at work.
Practice, challenge friends, win awards, you know the drill, create something that people actually want to use and they'll use it. And they did. A lot.
Collectable can patented and designed for Coke that moves everyone towards happiness and the 2012 Olympic Games.
Miller 64 is here to help you celebrate Memorial Day weekend without undoing all of the work you put into it. So we went ahead and put together a video, a list of recipes, a list of games, and a pile of motivation social posts, so you can get after it without gaining a gut.
Gatorade has always helped legendary athletes. Now Gatorade wants their legendary athletes to help you.
Simply point your smartphone or webcam anywhere you see the 'Coach G' and reveal a coaching tip from one of the worlds top athletes.
Gatorade's legendary athletes are now your coaches, giving you their winning tips and secrets to bring your shot, swing, sprint or kick to the championship level.