Smack Talk
Why serve an ad when you can serve some smack talk. We partnered with Yahoo to turn standard banner ads on their fantasy football pages into a live player-to-player smack talk platform. This ad-tech concept/invention led to a 200% increase in time spend on “ads” and was so successful it developed into a full on web series.
CD: Bill Matznick. ACD: Matt Weiner, Dan Tica. CW/AD: Jason Weiner, Justin Stielow.
This is Fantasy. This is Real.
The campaign was so successful it led to a full web series. New episodes released every week of the NFL season keeping fans engaged and talking smack all season long.